Operational Principles
Shared Vision and Mission
At Couche-Tard, we are driven by a commitment to responsible growth, innovation, and empowering local expertise. Our mission is to make life easier for our customers, to support franchisees, and to strengthen the communities we serve. We strive to uphold the highest standards in retail, ensuring trust and quality in every market we operate in, while staying true to our values of integrity, customer focus, and operational excellence.
Customer-centric Approach
Our customers are at the heart of everything we do. We aim for quality, consistency, and convenience in every interaction. From digital experiences to in-store service, we focus on customer needs. By investing in franchisee support, store enhancements, and personalized service, our goal is to improve every visit to our stores for a better customer experience.
Innovation at our Core
We drive innovation through advanced technology, sustainable solutions, and operational efficiencies. From improving logistics to introducing energy-efficient initiatives, like EV charging stations, we are shaping the future of convenience retail. Our investment in digital transformation, supply chain improvements, and smarter retail experiences ensures that we remain at the forefront of industry evolution, meeting the changing needs of customers worldwide.
Global Reach and Local Impact
With over 16,800 stores across 29 countries, Couche-Tard is a trusted global retailer built on deep local connections. We blend international best practices with local expertise, empowering franchisees and employees with the tools to thrive. Through strategic investment in community support, economic development, and sustainable practices, we create lasting success in the markets we serve.